Shelby, your humble servant here, serves on the State Leadership Council of the National Federation of Independent Business (NFIB) / Wisconsin. We have over 13,500 small business members in Wisconsin. The Council in effect is the state board of directors of this powerful small business lobby group.
The January - February 2011 national journal of NFIB My Business will feature an interview with your humble servant here on the do's and dont's of small homebased business, which this writer operates when he is no online teaching at JIU: www.paulrux.net
NFIB national has hired a photographer to do a photo shoot of me to go with its interview of me in its forthcoming national journal on Wednesday November 17, 2010 in nearby Madison, Wisconsin.
To drive home a key point in the interview, he will not meet with the photographer at my home. This is out of the question for small homebased businesses, for the customer psychology translates meeting at home with failure. Successful people do not meet clients in their living rooms.
Your humble servant here prefers classic, polished coffee houses for such transactions - not bars or even restaurants. Coffee is the drink of the Information Age, since persons who work with computing cannot have hangovers of any kind. Cancel the two-drink luncheons.
Coffee aligns with the power of IT to set economic, business trends today; I tell the owner of our new local coffee house in Mt. Horeb that it is a crucial resource for business today, especially small businesses like mine that cannot afford really commercial office rentals.
In short, image counts. The coffee house image works perfectly for business, especially small businesses. Now, I must figure out what to wear! My wife advises sport coat and tie. We do not want to be too "laid back."
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